Coming off of her debut, "Eighty—Five" in February of 2020, Soannefair returns with the sophomore release The Vlogger. During the last year, Soannefair became increasingly engaged in watching vlogs. At first, they felt alienating and generic, seemingly curating what was both revealed and concealed. However, over time, it became a meditative process, and as she became more and more familiar with specific vloggers, the realization hit her that there was a much stronger sense of authenticity to them. Even if these people were just making them for commercial reasons, they nonetheless ended up exposing personal aspects of themselves to absolute strangers, and ultimately sharing them.
While in the COVID-19 quarantine and with days of not being able to physically communicate with people, she thought a lot about the future of communication, the evolution of humanity and the way networks are made along with the agility to connect to one another, considering whether these means of communication could change or even evolve the evolution of humans.
The idea behind the new tracks was to make them generic and uniform, with the vocals eerily narrating and crooning the original vlogs that have stuck with her so long. The intention was for both the positive and the negative to be constantly present in the songs, at moments nullifying each other, offering a constant alternating sense of anxiety, numbness, and serenity.
The Vlogger was created to be experienced as a whole, working on creating a mood with songs that wouldn’t have existed without the vlogs that inspired them. By listening in, you slowly become part of the meta-process, a receiver, and an initiator.
© 2020 Published under exclusive license to Thinkbabymusic Collective. Distributed by The state51 Conspiracy. Written, recorded, and produced by Soannefair. Mastered at Play Recording by Nick Arkomanis. Cover art by Vice Lesley, original photo by Dorah X. Available on all major platforms June 19, 2020.